The development of technology and information increases every year and is used
by insurance companies to market insurance products, especially in life
insurance. Insurance marketing is carried out by the insurance agent to the
prospective insured through telemarketing, which sometimes happens the
coercion of the will by the insurance agent which causes losses to the insured or
other interested parties in the life insurance. Therefore, what are the legal
protections for the insured in binding an insurance contract through
telemarketing, to find answers to the problem, normative research is used that
uses primary legal materials in the form of statutory regulations and is equipped
with secondary legal materials, namely books, journals, and data. From all
newspapers and consumer services some life insurance and data in the form of
life insurance policies and statements from sources. By using this method, it can
be concluded that preventive legal protection for the insured is resolved through
consumer complaint services that have been provided by the related Life
Insurance Company, if not resolved then it will be continued in Repressive Legal
Protection. Repressive legal protection for the insured has clearly explained that
it can be resolved through an internal peace forum, and if an agreement is not
reached, the insurer gives the insured freedom to settle disputes through a
Dispute Resolution Agency registered with the Financial Services Authority
(OJK) or a court according to the agreement between the insurer and the insured
or other interested parties in the life insurance.