A measure of the quality of urban transport services is divided into two main categories,
namely: quantitative and qualitative measures. Quantitative aspects can be measured from services
judged by numbers. On the other hand, qualitative aspect is the assessment of the aspects of services
that cannot be expressed in figures of the size value. This paper discusses one of several ways to
determine a benchmark assessment scale quantitatively of the willingness of passengers of the urban
transportation in the city of Yogyakarta Indonesia using a questionnaire based on the values of an
existing benchmark. The study shows that the results of quantitative performance rating scale for
urban transportation can be the benchmark to assess the condition of the urban transportation in other
cities along with the scale and the conditions which are considered similar.