The Socio-cultural system has its ways to sustain the
environment to exist. Cultural traditions and their values interact
mutually within the family, and spiritually affect the meaning of
homes. Brayut Village’s existence depends mainly upon tourist
attractions in prospective natural and cultural heritage, especially
local Javanese traditional and vernacular houses. However, the
circumstance of the traditional village is now at risk if the
traditional building asset becomes gradually extinct.
This paper explores how the system of oral traditions:
inheriting valued messages within the family plays essential roles in
conserving vernacular houses to maintain the traditional. The data
gathering used direct observations, in-depth interviews and focus
group discussions on obtaining the data of people’s ways to deliver
persuasive motivation of conserving the houses and their
surrounding environments. Initial findings show that saving
traditional Brayut Tourism Village houses is more effective and
operative when inherited throughout the family kinship using
Javanese philosophical values of verbal messages.