Panglipur, Gracianus Aji (2020) PENGARUH CITRA MEREK TERHADAP KESEDIAAN KONSUMEN MEMBAYAR HARGA PREMIUM PADA PRODUK UNIQLO (Studi Pada Uniqlo, Yogyakarta). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | citra merek, kesadaran merek, persepsi kualitas, CSR, negara asal, citra sosial, keunikan, harga premium. |
| Subjects: | Manajemen > Operasi dan Sistem Informasi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Date Deposited: | 15 Jan 2021 02:15 |
| Last Modified: | 15 Jan 2021 02:15 |
| URI: | https://repository.uajy.ac.id/id/eprint/22977 |
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