The main objective of this thesis is to analyzing the strategies of
succession strategy planning that has been done by Bakpia Patuk 75 as a familyowned
business and the obstacles in the succession strategy planning in the
Bakpia Patuk 75.
The research method used in this research is qualitative research by indepth
individual interview.
The findings of the research state that succession planning is very
important in the family business, so the conflict that might be happen between the
successors can be prevent or reduce. The owner of Bakpia Patuk 75 has already
made some steps of strategy to do the succession planning to make this family
business survive although not in the written form.The strategies consist of some steps, which are owned-managed business,
training and development of generation (initiation phase), partnership between
generations (selection and education phase), get outside help with the business
succession planning, and finally transfer of power to the next generation. The
obstacles in this process are different opinions among the family members,
jealousy/rivalry toward successor, clients or suppliers do not trust or have
confidence with the potential successor and fear of change.