Sulistyaningtyas, Ike Devi (2006) Tanggung Jawab Sosial Perusahaan dalam Program Kampanye Sosial. Jurnal Ilmu Komunikasi, 3 (1). pp. 61-72. ISSN 1829-6564

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Abstract

Corporate social responsibility as a paradigm establish and
became an importantc roles of business entities. Corporate social responsibility activities is placed and mixing between organization’s goal and social conditions. Attitude of social responsibility have purposes to build the organization’s reputation. Some ways is used to reach attitude of social responsibility, one of them was doing from the social campaigns. Campaign programs agenda is used to empower
public as well as organizational member itself.

Item Type: Article
Uncontrolled Keywords: Corporate social responsibility, organizational reputation, social campaign, public
Subjects: Komunikasi > Kajian Media
Divisions: Fakultas ISIP > Ilmu komunikasi
Date Deposited: 28 Oct 2019 04:57
Last Modified: 28 Oct 2019 04:57
URI: https://repository.uajy.ac.id/id/eprint/20558

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