This study aims to identify the influence of perceptions of benefits, risk
perceptions and trust in online shopping behavior of adolescents in Yogyakarta.
This study uses a sample of 125 respondents. Research data was collected using
convenience sampling technique with questionnaire tools. The research data was
tested statistically using multiple linear regression. The results of this study are a
model of perception of benefits, risk perception and trust partially positive and
significant effect on the attitudes of adolescents in online shopping. This study
also shows that the positive attitude of adolescents in online shopping has a
positive and significant effect on the intention of shopping online. The results of
the study can be used as input for online businesses to develop online shopping
behavior models in the youth segment in Yogyakarta by considering the variables
of perceived benefits, risk perception and trust.