Bali, the island of God is an island which life were affected in a major way by

hospitality industry as a sector of tourism. In the end of 2017, Mt. Agung erupted, leaving

the world of Tourism in a rather chaotic conditions due to the absent of tourist. The main

purpose of this research is to explore hospitality industry in Southern Bali, as the central of

Bali’s tourism, on the preparation made by the businesses and how do they respond to the

devastating effect of the natural phenomenon. This research is using a semi-structured

interview with 11 participants divided into 7 hospitality businesses that consist of hotels,

restaurants and travel agents in various scales.

The result shows only 1 out of 7 hospitality businesses owns a formal planning on

facing a natural disaster such as Mt. Agung’s eruption, while most of affected business

decided to act responsively meaning that their actions were done spontaneously. New

finding were discovered in the research, which suggest that existence of parties outside of

the business in a rather unaccounted form might damage the business in a significant way.

For future research it is suggested that a more specific research, which might be in the form

of specific hospitality business type, or relation with outside parties could be conducted as

a form of a more advance research with a better practical implications. The result of this

study can help businesses especially hospitality businesses to gain insight in relations with

planning for low probabilities, yet high impact crisis such as natural disaster.