Netflix is a company that pioneered streaming video service that change the system how people

rent a movie back in 2010. Moreover Netflix become pop culture because of the famous

original contents such as House of Cards, Stranger Things and so on that become one of the

competitive advantage which will be analyse using Resource-Based View and VRIO

Framework. Aside from that Netflix already going globally and Netflix almost available in all

country beside China, Syria, Crimea and North Korea and there is analysis the main challenge

that Netflix face when doing trading across borders using institutional theory. There is a

virtuous prospect for Netflix by creating suggestion using the strategy clock and strategic

alliance that will enhance Netflix performance.