These research objectives are to examine the determinants of attitude toward counterfeits
and the impact on behavioral intentions in purchasing counterfeit products. The data used in this
study were gathered by spread the questionnaires to Yogyakarta people. Correlation and
regression were used to analyze the data.
The result showed that only integrity that did not significant in affect attitude toward
counterfeits. The determinants that significant were price quality inference (-), risk averseness (-
), perceived risk (-), personal gratification (+), subjective norm (+), and attitude toward
counterfeits (+).