In past few years, mobile wallet took spotlight as
alternative of existing payment solution in many countries such
as USA, South Korea, Germany and China. Although considered
as one of the most convenient payment, mobile wallet only
claimed 1% from total electronic payment transaction in
Indonesia. The aim of this study is to identify the behavior and
user acceptance factors of mobile wallet technology. Online
survey was conducted among 372 respondents to test hypothesis
based on UTAUT2 model. Respondents consisted of 61.29% of
male and 38.71% of female with age proportion was dominated
by age group of 20’s of 78.76%. In addition, 50.81% of
respondents never used mobile wallet before and 49.19% of
respondents have ever used mobile wallet. Data obtained were
confirmed using confirmatory factor analysis and analyzed using
structural equation model. The study found that habit was the
factor that most strongly affected individual behavioral intention
to use mobile wallet in Indonesia, followed by social influence,
effort expectancy and hedonic motivation. The findings of this
research for management can be used as consideration for
making product decision related to mobile wallet. Further study
is needed, as mobile wallet is still in early stage and another
factor beside UTAUT2 should be considered in the study.