This research aims to construct business plan for exporting Indonesian salted
duck eggs to Singapore. Singapore is a small country with high population
density. They are not able to fulfill their own foods so they import almost all the
foods. Salted eggs demand in Singapore is increasing known from various
cuisines and snacks using salted egg, whereas they do not have enough land to
build poultry. Indonesia has potency in exporting salted duck eggs since there
was excess in duck eggs production in Klaten, Central Java. Indonesian salted
eggs have a good taste, yet the breeders cannot sell them well because of the
lack of domestic market absorption. The business plan is important to lead the
business in the future, how to run the business, and make sure the business is
profitable. The business plan contains of general company description, table of
contents, product description, marketing plan, operational plan, management and
organization, and financial projection. Value chain is used to know the
competitive advantage of this business while the marketing analysis is using
SWOT analysis and marketing mix 4P. Financial projection calculates income
statement, cash flow statement, break-even point, NPV, IRR, and payback
period.
The research results the business plan for exporting salted duck eggs to
Singapore for five years. The financial projection shows result that total project
cost is Rp2,244,704,460.00, the selling price for the first year is Rp2,927.81 and
increase every year following the inflation rate. The financial projection shows
that this business is profitable with the NPV is Rp4,720,145,356.53 and IRR is
52%. The business is able to be conducted.