The purpose of this study is to identify factors that determine the effectiveness of the process of
technological acceptance and diffusion innovation in community breeders, especially in
Gunungkidul, DIY. This research is important to conduct because the process of technology
transfer has been done several times but many breeders in Gunungkidul have not yet
implemented the technology of fermentation of livestock feed.
We employ field experimental design to collect data. There are 71 participants are treated
sequentially. First, they are introduced with the concept of livestock feed fermentation and
sustainable environment and secondly they are involved to learn the practice of making
fermented livestock feed. Before and after every steps of treatment, they are required to fill out a
questionnaire to gauge the level of knowledge, involvement, dependencies against the leader, a
belief to be able to apply new technologies, and the intention and the will to change.
Surprisingly it is found out that from five variables only knowledge and level of education which
are statistically significant determined the level of believe. Furthermore it is confirmed that the
level of believe strongly determines the level of attitude, and finally the level of attitude
confirmedly determines the change in behavior.