This paper is an outcome of a research project investigating on the scenario surrounding
Halal restaurants in major cities, tourism destinations, and students’ destinations for their
study in Indonesia. It investigates factors that influence Muslim confidence level in choosing
Halal restaurant to dine in and/or purchase food for their friends or relatives. From researcher
exhaustive reviews on existing literature related to Halal concepts and extensive fieldwork
studies, four variables were proposed, namely Devoutness; Awareness; and Lifestyle; tested
for their influence on Confidence Level. For this paper, the report is on 252 questionnaires
analyzed from 260 distributed at 6 universities deemed to be the most popular Muslims
university and non-Muslim university in Yogyakarta, well known as student city. The results
show that all variables are significantly correlated, regression analysis indicates Devoutness,
Awareness, and Lifestyle significantly influence Muslim confidence level in selecting halal
restaurant in Yogyakarta and there is a difference confidence between Muslim based and
non-Muslim based university students