Digital products such as software, music, movie, book, and picture are vulnerable against
digital piracy. The losses caused by digital products piracy keep increasing over years in
Indonesia. Long histories of intellectual property protection are unable to suppress piracy
behavior. Several studies have been done to find factors that affect consumer intention to
pirate digital products. However, study about intention to commit digital piracy in
Indonesia is limited. Therefore, this study tries to examine consumer intention to pirate
digital products.
This study use adapted survey questionnaire with 218 university students as the
sample. Ten research hypotheses were tested using multiple regression analyses. The
results are three out of ten hypotheses were rejected, while one hypothesis could not be
examined due to reliability problem. Attitude toward digital piracy shows significant and
positive impact toward intention to commit digital piracy, while moral obligation has
significant and negative impact toward intention to commit digital piracy. Two variables
of TPB (subjective norms and perceived behavioral control) were found to have
insignificant impacts on intention to commit digital products piracy.