Lestari, Yessy Trisiana (2014) BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD. S1 thesis, UAJY.

Lestari, Yessy Trisiana (2014) BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD. Jurnal Ekonomi Manajemen Internasional. p.1-15.