Research

Adyantari, Api and Dharomesz, Vonesyo Yupanzara IMPULSIVE BUYING BEHAVIOR IN LIVE STREAMING SHOPPING MECHANISM: DO FEAR OF MISSING OUT MATTER? (2025). [Research]

Dharomesz, Vonesyo Yupanzara and Adyantari, Api INFORMATION RELEVANCE PERSPECTIVE: BOOSTING MARKET ENGAGEMENT THROUGH SOCIAL INFLUENCER-GENERATED CONTENT (2026). [Research]