Anggun, Krissanta (2021) PENGARUH BRAND IMAGE AND LOYALTY, NEW BRAND, BRAND CREDIBILITY, BRAND APPEAL, DAN PERCEIVED BRAND QUALITY TERHADAP PURCHASE DECISION PRODUK KOSMETIK EMINA DI KOTA NGABANG KALIMANTAN BARA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.